Persona Builder | Akumina Community

Persona Builder

Akumina introduced Persona Builder as part of the 4.5 release. Persona Builder is a powerful new tool that provides the ability to personalize content to targeted employees. Content authors can customize messaging content based on the persona, providing a filtering ability to create a relationship between content and employee groups.

By abstracting content tagging directly to employee attributes, authors have the ability to tag content with personas when the persona, itself, can bucket employees based on their numerous attributes.